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VOLKSWAGEN CARNET

A physical touchpoint to explore digital mobile services

The intangible nature of digital services can make seeing their value difficult. This exhibition piece gives online mobile services a physical shape. It was created to introduce Volkswagen’s Car-Net service at the Paris Motor Show.

INFO

2014

Year

ART+COM

Company

Volkswagen

Client

Paul Heyer,
Norman Wassmuth,
Adriaan Bernstein

Team

Interaction,
Prototyping,
Interface Design

Roles

ART+COM

ART+COM Studios is an award-winning media art and multimedia design company

SUMMARY

This exhibition piece is centered around a playful, interactive journey along a digital obstacle course, symbolizing the daily driving experience. Visitors of the motor show can participate in this game by controlling an avatar using their smartphones. As they encounter obstacles along the way, information about CarNet services helpful to overcoming these challenges appears: The installation presents three-dimensional pictographic representations of various service features using a mechatronic platform.

My responsibilities ranged from the creation of the interface’s visual language to the development of the obstacle course and the interaction around the touch-points promoting different CarNet services. Prototyping parts of the hardware integration were also part of my activities.