The intangible nature of digital services can make it challenging to perceive their value. This exhibition piece gives online mobile services a physical shape. It was created to introduce Volkswagen’s Car-Net service at the Paris Motor Show.
VOLKSWAGEN CARNET
A physical touchpoint to explore digital mobile services
INFO
2014
Year
ART+COM
Company
Volkswagen
Client
Paul Heyer,
Norman Wassmuth,
Adriaan Bernstein
Team
Interaction,
Prototyping,
Interface Design
Roles
SUMMARY
This installation resulted from work done at ART+COM Studios, an award-winning studio specializing in new media installations and art-science research. ART+COM partnered with MKT to create this interactive exhibition piece to introduce Volkswagen’s Car-Net services at the Salon de l’Automobile 2014 in Paris, as well as other motor shows around the world, including Geneva, Frankfurt, Los Angeles, Chicago, and Shanghai.
ART+COM
ART+COM Studios is an award-winning media art and multimedia design company
OUTCOME
This exhibition piece employs kinetic, interactive elements to playfully represent the utility of online services in a physical setting. An interactive journey along a digital obstacle course invites motor show visitors to overcome various roadside challenges using Car-Net services. As visitors steer their avatars through the obstacle course using their smartphones, they can use these services to overcome challenges and reach their destination. The exhibition piece introduces new services by mechatronically displaying three-dimensional, pictographic representations of various service features.
My responsibilities included prototyping and testing the obstacle course, creating the interface’s visual language, and designing the interactions around the service touchpoints.
